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In a bid to address the lack of awareness surrounding pregnancy and women’s health, Padmini Janaki, a former product manager at Change Healthcare, founded Mind and Mom in 2021.

The Chennai-based startup utilizes artificial intelligence to guide women through their pregnancy journey, offering a range of features including a fertility tracker, baby growth tracker, wellness studio, and custom diet plans.

Janaki’s inspiration for Mind and Mom came from her experiences working on a project that involved speaking to pregnant teens in the US.

She noticed a significant lack of awareness among young girls about pregnancy-related issues. Upon returning to India in 2020, she realized that the situation was not much different in the country and decided to take action to empower women with accurate information about their health.

Mind and Mom’s offerings include 30, 60, and 90-day health plans for women aspiring to be mothers or those already pregnant. These plans, curated by AI, encompass physical activities, lifestyle changes, and sessions on mindfulness and nutrition.

Madhav Fashion Presents: Empowering Motherhood with Style and Wellness

At Madhav Fashion, we believe that every stage of life deserves a touch of elegance and empowerment. Inspired by the groundbreaking work of Mind and Mom in guiding women through their journey of motherhood, we are thrilled to introduce a new fashion statement that seamlessly blends style with wellness.

1. Motherhood Elegance Collection: Explore our Motherhood Elegance Collection, designed to celebrate the beauty of pregnancy and beyond. From chic maternity wear to post-pregnancy fashion essentials, we’ve curated a line that embraces the journey while keeping you in vogue.

2. AI-Enhanced Wellness Wear: Our innovative wellness wear integrates AI technology to support your health journey. Comfortable, functional, and stylish, these pieces are crafted to complement Mind and Mom’s commitment to empowering women with holistic care.

3. Mimo-Approved Activewear: Gear up for fitness with our Mimo-Approved Activewear. Whether you’re tracking ovulation or embarking on a wellness routine, our activewear is designed for flexibility, ensuring you stay active and stylish during every phase.

4. Exclusive Collaborations with Mind and Mom Experts: Madhav Fashion proudly collaborates with experts from Mind and Mom to bring you exclusive, expert-curated fashion guides. Discover personalized style tips and wellness recommendations tailored to your unique motherhood journey.

5. Virtual Styling Sessions: Experience the luxury of virtual styling sessions with our expert fashion consultants. From maternity fashion advice to post-pregnancy wardrobe updates, Madhav Fashion is committed to ensuring you feel confident and empowered at every step.

Elevate your motherhood journey with Madhav Fashion – where style meets wellness in celebration of the incredible women embracing the miracle of life. Because every moment is a fashion statement, and every woman deserves to feel extraordinary.

Statement by Madhav fashion

The startup’s AI-powered chatbot, Mimo, available in Tamil and English over WhatsApp, aids in tracking ovulation phases and menstrual cycles.

The app also features a fertility calculator, helping women make informed decisions about natural conception or seeking fertility treatments. Moreover, pregnant women can utilize a labor pain calculator to identify when they are in labor and need to consult with an expert.

While AI-generated plans and calculators are free to use, Mind and Mom offers personalized plans by experts at a cost.

The startup also connects users with gynecologists for further advice and, if necessary, with IVF clinics, emphasizing lifestyle changes as a potential solution before resorting to fertility treatments.

Mind and Mom operates with a network of 10 doctors and 22 clinics across Tamil Nadu, Bengaluru, and Hyderabad, serving over two lakh users to date. The success rate for IVF cases within the startup stands at an impressive 1 in 3.

In terms of business model, the startup recently introduced a B2B channel, allowing clinics and doctors to join the platform, utilize the app for patient treatment, and benefit from brand building and promotion services.

This subscription-based model ranges from Rs 10,000 to one lakh per month. The startup also generates revenue through its B2C channel, offering paid plans ranging from Rs 6,000 to Rs 8,000.

Having raised a pre-seed round of Rs 3.5 crore, Mind and Mom anticipates another round of funding in January next year.

The startup has experienced a remarkable 55% growth in revenue since 2022 and received a grant of Rs 10 lakh as part of StartupTN’s ‘TANSEED 2021’ initiative. It currently competes with companies like Indira IVF in the fertility segment.

FAQ

1. What services does Mind and Mom offer to women on their motherhood journey?
Mind and Mom provides a comprehensive suite of services, including a fertility tracker, baby growth tracker, wellness studio, and customized diet plans. The platform uses artificial intelligence to empower women with accurate information and support before, during, and after their pregnancies.

2. How does the AI-powered chatbot, Mimo, assist users?
Mimo, available in Tamil and English over WhatsApp, serves as a helpful companion for users. It aids in tracking ovulation phases, menstrual cycles, and provides valuable information on various aspects of women’s health, offering a user-friendly experience.

3. What sets Mind and Mom apart in the fertility space?
Mind and Mom stands out by not only connecting women to IVF clinics but also emphasizing lifestyle changes as a potential solution. The startup believes that simple modifications in lifestyle can positively impact fertility, and its focus is on guiding women from the moment they decide to start a family.

4. How does the startup connect users with healthcare professionals?
Mind and Mom facilitates connections with gynecologists for expert advice. Additionally, for those considering fertility treatments, the platform connects users with IVF clinics selected based on success rates and workflow.

5. Can users access Mind and Mom services outside major cities?
Yes, the startup has a growing network of 10 doctors and 22 clinics across Tamil Nadu, Bengaluru, and Hyderabad, making its services accessible to users in various locations.

6. What is the success rate for IVF cases on Mind and Mom?
Mind and Mom boasts an impressive 1 in 3 success rate for IVF cases, indicating the effectiveness of its approach in guiding women through their fertility journeys.

7. How can healthcare professionals and clinics benefit from Mind and Mom’s B2B channel?
The B2B channel allows clinics and doctors to join the platform, utilize the app for patient treatment, and benefit from brand building and promotion services. This subscription-based model ranges from Rs 10,000 to one lakh per month.

8. How can users access personalized plans from experts on Mind and Mom?
While the app provides AI-generated plans and calculators for free, users can opt for personalized plans created by experts at a cost. This ensures tailored guidance based on individual needs.

9. How has Mind and Mom grown since its inception in 2021?
Since 2022, the company’s revenue has grown by an impressive 55%. Moreover, the startup raised a pre-seed round of Rs 3.5 crore and received a grant of Rs 10 lakh as part of StartupTN’s ‘TANSEED 2021’ initiative, indicating its promising trajectory in the women’s health and fertility space.

Reference

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