Daman embroidery is a type of traditional Indian embroidery that originated in the state of Gujarat. It is known for its intricate, colorful designs and is often used to decorate clothing, particularly the hemlines of skirts and sarees. Daman embroidery is typically done on a special type of fabric, known as daman embroidery fabric.
Daman embroidery fabric is a lightweight cotton fabric that is specially designed for embroidery. It is typically plain or has a simple border design that serves as a canvas for the intricate embroidery. The fabric is usually white or off-white, which allows the bright, bold colors of the embroidery to stand out.

There are several types of daman embroidery, each with its own unique style and design. Some of the most popular types include:
- Moti Daman: Moti Daman is characterized by its use of small, round beads, or ‘moti,’ to create intricate designs. This type of embroidery is typically used to decorate the borders of sarees and dupattas.
- Gota Daman: Gota Daman is known for its use of gold or silver thread, which is woven into the fabric to create a metallic effect. This type of embroidery is typically used to decorate festive clothing, such as wedding sarees and lehengas.
- Katchi Daman: Katchi Daman is a type of embroidery that originated in the Kutch region of Gujarat. It is known for its use of vibrant colors and intricate mirror work.
- Abhla Daman: Abhla Daman is characterized by its use of small, reflective pieces of glass, known as ‘abhla,’ to create shimmering designs. This type of embroidery is typically used to decorate festive clothing, such as sarees and lehengas.
Daman embroidery fabric can be used in a variety of ways, from clothing to home decor. In addition to being used to decorate sarees and skirts, it can also be used to create pillow covers, table runners, and wall hangings. The fabric is also popular for making traditional Indian dresses, such as chaniya cholis and kurtis.
Madhav Fashion is a well-known Indian fashion brand that specializes in traditional Indian clothing, including daman embroidery sarees, lehengas, and chaniya cholis. They offer a wide range of designs and styles to suit any occasion, from weddings to festivals. Their collection of daman embroidery fabric is perfect for anyone looking to create their own custom pieces or add a touch of traditional Indian style to their home decor.