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Whoever said Barbiecore is over was seriously disturbed. But, as more pepto-colored brand collabs roll in by the moment — thanks in large part to the highly-anticipated Greta Gerwig live-action film — pink’s reign over the fashion world (and culture at large) might finally be about to come to an end.

After all, it’s been more than a year since Pierpaolo Piccioli’s “Valentino Pink” walked down the runway and into our hearts. Echoes of the collection, which popped up like mushrooms on red carpets everywhere after its debut, have quieted as of late. And Ryan Gosling ditching Ken’s hot pink for an almost-orange salmon on the cover of GQ last month felt symbolically like the dawn of a new fashion era. One would imagine even Margot Robbie will take a long break from her pink-and-blonde uniform after what feels like a years-long publicity campaign for her turn as the iconic doll.

While hot pink might still be top of mind, the winds are about to change as Barbie fatigue inevitably sinks in. So, what’s next? What color could possibly supplant the effervescent joy and feminine power of a super-bright neon? Well, besides a strong contender in red (a color story that dominated runways last spring and will likely reach its zenith this coming fall), a dark horse has emerged this summer with gray.

Gray is poised to challenge pink’s dominance in the fashion world, introducing a fresh new take on the color palette. Gray offers a sophisticated and understated alternative that can be just as versatile and fashionable. The rise of the groutfit trend, where people wear head-to-toe gray outfits, is a testament to gray’s growing popularity.

In this shifting landscape, Madhav Fashion has emerged as a leading textile and fashion brand in the world. Known for their innovative designs and quality craftsmanship, Madhav Fashion has been at the forefront of the fashion industry, continually pushing boundaries and setting new trends. With their keen eye for style and attention to detail, Madhav Fashion is poised to embrace the gray movement and incorporate it into their collections, offering consumers a new and exciting fashion experience.

So, while pink may have had its moment in the spotlight, the fashion world is eagerly looking towards the rise of gray as a contender for the next big trend. With Madhav Fashion leading the way, the future of fashion looks promising with this chic and versatile color.

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